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3 of many learnings from setting up production in East-Asia

3 of many learnings from setting up production in East-Asia

If you did not notice – the WhipperKids equipment is unique in many aspects. Kids and adults alike may notice that it is super easy to rig, it is durable, it performs, it is feather light and it is affordable.


 The components in the Whipper are different down to the last detail. We have thought completely out of the box. The dark side of the medal is that we needed to start from the bottom  when getting this stuff made into a mass produced product.


Here are 3 learnings from my last trip to the land of chicken feet, big machines and hardworking people.


1. Let-go-and-label


In China there are tons of windsurf-equipment which is pre-produced and ready for labelling. That is why you often see different brand-names on the same product. There is nothing wrong with this, and many times these oem products are actually pretty good.


Most of the time the equipment is designed by Chinese engineers. They design/iterate upon existing products and that’s why radical new stuff rarely comes out.


It’s super easy to take advantage of this if you are new to the industry, but notif you want to stir up the pond and create some original stuff


2. Chinese are excellent craftsmen!


Whipperkids has to be the most accessible windsurf-gear on the market. A part of this strategy is to have our stuff made in East-Asia by a handful of different specialized manufacturers.

Many of these manufacturers never made windsurf equipment before (which also influences the price in a positive way). We chose a specific manufacturer because they are awesome at a specific craft, may it be thin-wall welding, 3d-sewing or rubber-tube extruding.

This strategy requires more instructions to the manufacturer, but in the end is worth it. The quality of the craftsmanship over there is just another level! When it goes wrong (and yes it does sometimes), it’s mostly because of misunderstandings, which is a result of not being there…


3. Be there or be square



This is my 2nd trip to East-Asia. Every trip has been a blast. Sci-fi architecture, dumpling-overload, lightning fast infrastructure and inspiration overdosis.


When being there, on the factory floor, you get as much done in an hour as you would do over 500 emails with the supplier. Because our suppliers have no clue on what they are actually creating, the chance for misunderstandings are rather high.  By being there, you can see what the factory is capable of making and agree over samples.


The norm is that you also eat dinner/lunch together which helps on building friendships / trust. This way you also get a taste of the local cuisine which can be cool if you have an experimental mindset!


Three quick learnings from the recent trip to East-Asia. You can follow the Whipperkids journey on Instagram & Facebook and order your own example on www.whipperkids.com.


Mahalo and Aloha till next time

New kid on the blog

New kid on the blog

Initially, we thought it would be a great idea to tell you a bit about how the first seeds of WhipperKids were planted.

Once upon a time.. (a couple of years ago) Mads flew to Hawaii for a proper windsurf-injection. On Maui he met Jeffrey Henderson, founder of the prominent windsurf company Hot Sails Maui. This cool guy is known for his ability to think disruptively different, cutting the first sod of wind-SUP as well as composing sails like the SuperFreak and KS3. Jeffrey’s distinct knowledge within sail-design together with Mads’ experience in industrial design was a match clear as a bell. For that reason they set out on a mission to solve the currently most neglected problem within the industry - windsurfing for kids. The goal was to rethink what windsurf equipment for the youngest ones could be. Every single component was designed bottom-up, with the prime intention of creating fun and delightful windsurfing for the smallest water-lovers. After dozens of test-sessions, inspiration-breaks on the water, die-hard thinking and cooling coconuts, the Whipper1 was born. With the lightweight, durable, kid-friendly & affordable windsurf-set, the two buddies felt positive they had designed the best ever windsurf gear for kids.




With salty hair, a satisfied makers-smile and newborn excitement, Mads flew back to the waters of Denmark with a Whipper-prototype. However due to obligations like finishing school, becoming really good at Stand-Up-Paddling and meeting non-surfable societal expectations, the idea was put on hold.  




A year went by while a growing number of kids in the neighbourhood started exploring wind and water on the Maui-born prototype. By repeated requests from parents and their kids, as well as the original drive to give back some of the greatness windsurfing had delivered free of charge, the company WhipperKids was finally established.  

This story is of course the super short but digestible version of the Whipper-outset. It depicts the beginning of what will hopefully be a long journey towards realization of the now phrased Whipper-mission. We hope that democratization of windsurfing can begin -  and it is still our firm conviction, that we build the best kids-windsurfing gear in history.