Just like the former years, the World Tour of Windsurfing (PWA) had a stop in the windsurf capital of Denmark (and home town of WhipperKids) Klitmøller, Cold Hawaii, in september. Obviously the PWA is packed with professional windsurfers, devotees and expert old stagers. Moreover the event usually attracts every single windsurf enthusiast from the adjoining area – so naturally WhipperKids had be right on site!
Prior to the competition week we made sure that our danish-located prototype was all set and ready to pose & perform. We designed and ordered cool little contact cards that could quickly be cast in the hands of curious parents or interested windsurfers. Our plan was to plant the Whipper on site everyday while staying close by to watch the kids interact with the gear, and to answer potential curious questions.
Unfortunately for the competition organizers and professionals, the wind and weather gods did not provide conditions to run the heats as planned. With weeklong light winds and a sunny blue sky, it wasn’t possible to single out a winner of the danish tour stop. In return these weather conditions fell in favor of WhipperKids. With lots of children, families and windsurfers enjoying the weather at the venue site, the activity around Whipper was thorough – especially in the weekend! Handing out small Whipper giveaways and letting kids play with the prototype was priceless – boy did we see many happy faces! Lots of kids fell in love with the Whipper while we inescapably fell in love with them. Watching our upcomlings talk about, as well as play and pretend with the gear, planted several fresh ideas about design and development of assisting teaching material and accessories. Furthermore our numerous talks with parents, kids, other windsurfers as well as prominent people within the windsurf world also provided food for thought.
As icing on the cake we were asked to do an interview on the PWA livestream during the thematic feature on the future of windsurfing. Getting to present the Whipper story and our product in this forum would be invaluable and pretty darn FUN, so of course the answer was an echoing YES!
Showing up with salty hair in post-morning-surf-outfits pretty much set the tone for the interview. At least when thoughts like “Whaat, am I going on TV?” led to “Should I have changed my clothes?”, it was too late anyways.. Luckily this is probably what made the interview seem so natural and smooth, while of course having Ben Profitt himself to lead the conversation was a sweet finishing touch!
Really.. Doing this interview seemed easier and more straightforward than anticipated, probably because you are talking about something you honestly believe in and are truly passionate about. This makes all sorts of regular TV-tricks like posing, pretending and faking completely foreign land!
Anyways.. We really had a blast and are more than grateful for both the result and the opportunity itself. If you are bursting with curiosity, you can watch the full interview here.
Summing up.. This week was a excellent experience and help when it comes to getting more people familiar with WhipperKids. We increased our network and number of contacts – and hopefully in a positive way. It was a great week for letting the kids teach us more about the product as well as the way they learn and have fun. To be reminded that the kids know better, is the best way to stay humble. We keep our fingers crossed that the Whipper made it to the christmas wish list in a bunch of families!
The Whipper is first and foremost a toy meant to help the kids have successful first encounters with the water. That is the way we spark the fire in our future watermen- and women.
Aloha a hui hou ♡